I get your point, but I doubt the fine could have been ethically higher. Domino's drivers killed dozens of people in speed-related accidents before they ended their 30-minute guarantee.
I don't think our society is ready for the combination of automatic enforcement and truly punitive penalties. We readily demonize the accused; just having your mugshot taken can end your employability. Yet many of us break laws daily -- speeding, jaywalking, watering the lawn during the day, even plugging in a microwave oven without a building permit in some jurisdictions -- and society still works because we don't expect much enforcement. We are heading toward a future where everyone will have marks on their permanent record, but today our society tut-tuts, or much worse, at anyone who does.
I don't think our society is ready for the combination of automatic enforcement and truly punitive penalties. We readily demonize the accused; just having your mugshot taken can end your employability. Yet many of us break laws daily -- speeding, jaywalking, watering the lawn during the day, even plugging in a microwave oven without a building permit in some jurisdictions -- and society still works because we don't expect much enforcement. We are heading toward a future where everyone will have marks on their permanent record, but today our society tut-tuts, or much worse, at anyone who does.