Comment by UqWBcuFx6NV4r

It’s very easy for people, especially younger people, to look at this with a 2026 understanding of the ubiquity of emoji and scoff at how ludicrous Apple was being. Things were very different. Drive-by Apple decriers will attribute anything possible to Steve Jobs’ vague “desire to control”. The reality is there were things he would obsess over and plenty he would let pass him by. Emoji only made its way into Unicode in the 2010s. The past and present of text encoding, especially text message encoding, was/is a huge mess. I wouldn’t be running in guns blazing if I were them.