Good points, but implicitly equating good design with functional design irks me. You can define your terms as you wish, but at least be upfront about it.
> Branding is centrifugal; design is centripetal.
Functional design is centripetal. "Good" design is one which achieves the designer's goals, which are often much more complicated than that.
> Branding is centrifugal; design is centripetal.
Functional design is centripetal. "Good" design is one which achieves the designer's goals, which are often much more complicated than that.