I don't know much about UL but I can say that FCC certification (also technically required) for electronics can range from about $3k to something like $30k depending on what you're doing.
($3k would be for "unintentional radiator" device, i.e., not supposed to be a radio, $30k would be for "intentional radiator" device, i.e., supposed to be a radio)
($3k would be for "unintentional radiator" device, i.e., not supposed to be a radio, $30k would be for "intentional radiator" device, i.e., supposed to be a radio)