Comment by h2s

    > Co-branded employees should get some workday time for
    > activities that support the company's goals. But
    > setting limits on those activities, along with clear
    > expectations for what else these employees need to
    > accomplish, can help ensure that they complete their
    > primary work and avoid resentment from their
    > nonblogging, nontweeting colleagues.

The paternalism of this remark is mindblowing. It reads like advice for parents whose children like videogames. Nobody in any job I've ever had has had to explicitly "set limits" on things because part of the point of hiring somebody is that you ensure that you think they're a responsible grown-up who can be trusted to work hard. I don't see why that would suddenly change if I happened to have a blog with thousands of readers.