Comment by ageedizzle

It's not necessarily the case that Loops is just as addictive as TikTok. Because TikTok is more than just short term videos. It's also a recommendation algorithm that slurps up as much information as it can about you to predict what you'll want to watch next. This recommendation algorithm plays a big role in making TikTok addictive. And as far as I'm aware, Loops does not have this functionality. It will just show you videos based on a much simpler algorithm that takes into account how recent a video is and how many likes/comments it has, or something like that, which will make it less addictive.