Comment by storystarling

That's a fair point about friction, but we're intentionally focused on physical books - the whole idea is to get away from screens. Most parents we talk to have the opposite problem: too much digital content, not enough tangible things. A printed book that lives on the shelf, gets read at bedtime, gets dog-eared and carried around - that's the product. You're ordering it for a birthday, a holiday, a first day of school. It's not impulse content, it's a keepsake.