Instead of destroying the unsold clothes in Europe, manufacturers are going to sell them to "resale" companies in countries with little respect for the rule of law, mostly in Africa or Asia. Those companies will then destroy those clothes, reporting them as sold to consumers.
So instead of destroying those clothes in Europe, we'll just add an unnecessary shipping step to the process, producing tons of unnecessary CO2.
The disclosure paperwork and the s/contracts/bribes/ needed to do this will also serve as a nice deterrent for anybody trying to compete with H&M.
Instead of destroying the unsold clothes in Europe, manufacturers are going to sell them to "resale" companies in countries with little respect for the rule of law, mostly in Africa or Asia. Those companies will then destroy those clothes, reporting them as sold to consumers.
So instead of destroying those clothes in Europe, we'll just add an unnecessary shipping step to the process, producing tons of unnecessary CO2.
The disclosure paperwork and the s/contracts/bribes/ needed to do this will also serve as a nice deterrent for anybody trying to compete with H&M.