It's hard to imagine that just killing off Siri would hurt iPhone sales. It would be interesting to know how many people actually use, or even want Siri, or any type of voice assistant for that matter. The primary value of Siri is to check a box for investors, who are riding the AI wave. The same people how rode the voice assistant wave 15 years ago.
There's a lot of AI features that makes sense for Apple to include and develop, a voice assistant isn't one of them. If they want to turn Siri into an Apple ChatGPT, then that's slightly different, and more about getting yet another product that would make users sign up for a monthly iCloud subscription. If it's all on device though, that doesn't really seem like the goal.
There's a lot of AI features that makes sense for Apple to include and develop, a voice assistant isn't one of them. If they want to turn Siri into an Apple ChatGPT, then that's slightly different, and more about getting yet another product that would make users sign up for a monthly iCloud subscription. If it's all on device though, that doesn't really seem like the goal.