Comment by elil17

That is not what this is about. You've always been able to advertise rice with turmeric as free from artificial colors. Here, the FDA is allowing for so-called natural dyes which are just chemicals that have been extracted from plants (usually through solvents). Imagine taking the turmeric, soaking it in gasoline, then distilling the color back out of the gasoline. The only requirement is that the color itself is not petroleum-derived.