I think this shift is real, but I’m not convinced it turns into a clean new SEO anytime soon.
From building LLM systems, it feels less like ranking and more about training data, reputation, retrieval, and how easy something is to summarize. If your content is shallow or fragmented, it just doesn’t become useful to models, even if it ranks on Google.
My worry is GEO/AEO becomes the same game SEO did, people optimizing for bots instead of users. The boring strategy still wins. Write good stuff, update it, build credibility. Most tools probably won’t matter much.
From building LLM systems, it feels less like ranking and more about training data, reputation, retrieval, and how easy something is to summarize. If your content is shallow or fragmented, it just doesn’t become useful to models, even if it ranks on Google.
My worry is GEO/AEO becomes the same game SEO did, people optimizing for bots instead of users. The boring strategy still wins. Write good stuff, update it, build credibility. Most tools probably won’t matter much.
Feels early, we will see