Good call out! This book was definitely useful in terms of thinking about specialization before testing the market. There was even a sequel to it I believe.
However, the general audience for "Built to Sell" is for SMBs and does not cater towards the venture-backed technology startups here in the valley (who hope for a strategic acquisition instead of a ebidta multiple).
However, the general audience for "Built to Sell" is for SMBs and does not cater towards the venture-backed technology startups here in the valley (who hope for a strategic acquisition instead of a ebidta multiple).