It seems to be an ever-present trait of modern business. There is no rigor, probably partly because most business professionals have never learned how to properly approach and analyze data.
Can't tell you how many times I've seen product managers making decisions based on a few hundred analytics events, trying to glean insight where there is none.
Can't tell you how many times I've seen product managers making decisions based on a few hundred analytics events, trying to glean insight where there is none.