They're not creating something new. They're taking their existing tool (which - for all its flaws - is still far ahead of Heroic in many ways), improving it further, and changing it to also work on Linux.
If they then go add additional features like wine integration to that tool to make it overlap more with Heroic is something we're all assuming, but not actually a given.
If they then go add additional features like wine integration to that tool to make it overlap more with Heroic is something we're all assuming, but not actually a given.