Efficiency is easy to measure. And whatever is measured becomes the goal.
It is harder to measure craft, care, or wonder. My best proxy is emails from real people, but those are sporadic, unpredictable, and a lot harder to judge than analytics screens that update every minute.
It is harder to measure craft, care, or wonder. My best proxy is emails from real people, but those are sporadic, unpredictable, and a lot harder to judge than analytics screens that update every minute.