Comment by hkh

That's a great question - it is a hard thing to build for sure. We started talking to the CTO office of Google about it, and exactly as you say, it gets into the details. The folks at Greenpixie have been doing a lot of research on this, so when we spoke to a few of their big customers (Like Mastercard), they told us about the process they went through to evaluate the data, and trusted it from their ESG initiatives too.

Let me ask one of the Greenpixie folks to jump in here, maybe they can explain how they do it!