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Comment by chaz

Google's revenue is very closely tied to the amount that people use the web in general. So much so, that they will make more money simply by encouraging people to use the web more. As a result, their strategy is largely to reduce the barriers to the next click and the next session, and thereby moving closer to the next Google search. Faster connections, faster browsers, cheaper devices, more ubiquitous access, etc.

It's almost like oil companies subsidizing the cost of cars to make more money. Reminds me of the start of the Michelin guide book, which was created to encourage people to drive to interesting places in France.

parent chaz 14 years ago

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