EVs as a whole are growing. Porsche however is struggling because of their "sports car" identity. Taycan sales dropped 22% year-over-year [0], and their 2025 EV sales only rose because the Macan EV is new and they discontinued the gas one in the EU. (Even then: Half of all Macan buyers worldwide went for the 11-year-old gas design over the EV.)
The market for EV sports cars is soft. The Rimac Nevera R broke 24 performance world records and yet nobody wants to buy it [1]. Even the CEO of Rimac has said people want an engine sound. Meanwhile Ferrari can launch an even more expensive gas car and it sells out before its officially announced [2].
I'm pro-EV and my partner owns one. They are practical appliances that are perfect for the 90% of people who just want to get from A to B. But the stats show that it's not just my personal preferences. The average sports car buyer wants an engine and exhaust.
The market for EV sports cars is soft. The Rimac Nevera R broke 24 performance world records and yet nobody wants to buy it [1]. Even the CEO of Rimac has said people want an engine sound. Meanwhile Ferrari can launch an even more expensive gas car and it sells out before its officially announced [2].
I'm pro-EV and my partner owns one. They are practical appliances that are perfect for the 90% of people who just want to get from A to B. But the stats show that it's not just my personal preferences. The average sports car buyer wants an engine and exhaust.
0. https://newsroom.porsche.com/en/2026/company/porsche-deliver...
1. https://www.carscoops.com/2024/05/slow-selling-nevera-is-a-s...
2. https://www.reuters.com/business/autos-transportation/ferrar...