Companies doing SEO for lead generation have been ruining search results for years now. I've searched for basic car questions so many times and gotten low effort articles from some random dealership in Kentucky or Ohio [1]. No, Toyota of Louisville, I am not a lead and I don't want your opinion any more than I want the opinion of any of the other 9000 local car dealerships in the country. And this pattern applies to home maintenance[2], legal questions, etc. Screw those guys.
We don't click because those guys have made it so there's nothing worth clicking on.
(this particular search has a few high quality results ranked at the top, but it illustrates what random dealerships from who knows where are doing to ruin the results.)
We don't click because those guys have made it so there's nothing worth clicking on.
1. https://www.google.com/search?q=how+often+to+do+oil+change
(this particular search has a few high quality results ranked at the top, but it illustrates what random dealerships from who knows where are doing to ruin the results.)
2. https://www.google.com/search?q=how+to+wash+upstairs+windows