The article does not explain much about the “how”. Games Workshop was a small company that failed to grow for most of its history, then suddenly struck gold. Look at the stock quote: it fluctuated in the 400–800p band from 1996 to 2016, then soared for five years in a row, hitting 10'000p in 2020.
What happened in that crucial period? Did GW manage to spread its brand awareness to the mainstream public?
What happened in that crucial period? Did GW manage to spread its brand awareness to the mainstream public?