You are right. We are seeing a transition from the user as a customer to the user as a resource. It's almost like a cartel of shitty treatment.
I don't work for the public transit company; I introduce immigrants to Berlin's public transit. To answer to the broader question, good documentation is one of the many little things that affect how you feel about a company. The BVG clearly cares about that, because their marketing department is famously competent. Good documentation also means that fewer people will queue at their service centre and waste an employee's time. Documentation is the cheaper form of customer service.
Besides, how people feels about the public transit company does matter, because their funding is partly a political question. No one will come to defend a much-hated, customer-hostile service.
I don't work for the public transit company; I introduce immigrants to Berlin's public transit. To answer to the broader question, good documentation is one of the many little things that affect how you feel about a company. The BVG clearly cares about that, because their marketing department is famously competent. Good documentation also means that fewer people will queue at their service centre and waste an employee's time. Documentation is the cheaper form of customer service.
Besides, how people feels about the public transit company does matter, because their funding is partly a political question. No one will come to defend a much-hated, customer-hostile service.