Comment by bandrami

The model that does make sense to me is (and the only actual success stories I've seen) is people saying "it let me quickly produce a piece of software that otherwise wouldn't have been worth the time to create". That is definitely an increase in productivity, but "software people aren't actually willing to pay for can now be made much more cheaply" is a much different claim than the marketing is making (which I read to be TFA's point).