For the last few years, I was working on a group travel app called Hoku. The tech was fun to build, but I struggled hard with the marketing side. I ended up building internal tools to help me generate content and keep my social feeds alive while I was coding.
In the end, Hoku didn't get the traction I hoped for, so I decided to shut it down in December. But I realized the marketing tool I built for myself was actually more useful than the travel app.
So I polished it up, packaged it, and that’s what Sidecar is.
It’s basically the tool I wish I had when I started—something to take a raw idea and turn it into a full content calendar so I could get back to building.
For the last few years, I was working on a group travel app called Hoku. The tech was fun to build, but I struggled hard with the marketing side. I ended up building internal tools to help me generate content and keep my social feeds alive while I was coding.
In the end, Hoku didn't get the traction I hoped for, so I decided to shut it down in December. But I realized the marketing tool I built for myself was actually more useful than the travel app.
So I polished it up, packaged it, and that’s what Sidecar is.
It’s basically the tool I wish I had when I started—something to take a raw idea and turn it into a full content calendar so I could get back to building.
Happy to answer questions