It's clear they don't have the in-house expertise to do it themselves. They aren't an AI player. So it's not a mistake, just a necessity.
Maybe someday they'll build their own, the way they eventually replaced Google Maps with Apple Maps. But I think they recognize that that will be years away.
Maybe someday they'll build their own, the way they eventually replaced Google Maps with Apple Maps. But I think they recognize that that will be years away.