You are saying the same thing they said -- it doesn't scale. It's not how you build a large factory. They acknowledge this and pretty quickly move on to say that they are aiming for smaller and sustainable.
They even specifically call out why they chose not to use a conveyor based oven in the video.
Basically they believe they can be price reasonable at small scales, small batches. Build process knowledge and expertise over time, and then incrementally scale up after assessing bottlenecks.
I think the route of local sustainable, grow as needed or collaborate to expand capacity is pretty reasonable.
They even specifically call out why they chose not to use a conveyor based oven in the video.
Basically they believe they can be price reasonable at small scales, small batches. Build process knowledge and expertise over time, and then incrementally scale up after assessing bottlenecks.
I think the route of local sustainable, grow as needed or collaborate to expand capacity is pretty reasonable.