From one of the photos, the cable spec "G657A2" is visible on the outside - and specs listed for that indicate it's "bending insensitive single-mode fibre", apparently it can tolerate 10 loops around 15mm mandrel. (Which does surprise me).
But yes, agreed, a lot of "Er... why would you do it like that?" bits.
But yes, agreed, a lot of "Er... why would you do it like that?" bits.