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Comment by jasperry
The value of Org outside Emacs would be the same value that Markdown has, if it had wider adoption. Voit's post makes a strong argument for Org syntax's ability to serve for all the things Markdown currently does, while being more consistent and concise than Markdown, and so he pushes for it to be more widely adopted. We know that in tech, the better format doesn't always win at first, or ever, but we can advocate!