Comment by Sam713

True, but I was replying to the linked article that implied that NB recent resurgence in popularity was due to their new marketing strategy. A fun thought exercise: Which comes first, social trends that generate market demand, followed by marketing tactics catered to those trends. Or marketing projects that that influence social trends, creating market demand? At the root of consumer demand is generally a unique mix of status, social signals, and aesthetics, but also base utility and functionality.