Comment by yalogin

They nailed it. Consumers don't care about AI, they care about functionality they can use, and care less if it uses AI or not. It's on the OS and apps to figure out the AI part. This is why even though people think Apple is far behind in AI, they are doing it at their own pace. The immediate hardware sales for them did not get impacted by lack of flashy AI announcements. They will slowly get there but they have time. The current froth is all about AI infrastructure not consumer devices.