You're dead right, it would be the one killer move to remove a lot of perverse incentives, fix the internet, possibly even social media, and all live in a happier world. The whole economy would stop paying the ad tax to Google and Meta.
And it's not that impractical : just make a consumer-run search engine for products and services.
And it's not that impractical : just make a consumer-run search engine for products and services.