How is ease of opt out versus opt in objectively measured?
Most of the time both options are presented clearly and within a few pixels from each other, but opt-in is usually slightly more eye catching and/or more appealing. But the effort in terms of distance for mouse movement or number of clicks is the same. While that’s a design trick that will improve % of opt-in, how can it be argued that the opt-out was not as “easy”?
Most of the time both options are presented clearly and within a few pixels from each other, but opt-in is usually slightly more eye catching and/or more appealing. But the effort in terms of distance for mouse movement or number of clicks is the same. While that’s a design trick that will improve % of opt-in, how can it be argued that the opt-out was not as “easy”?