Appealing isn’t the goal. Catching someone’s attention is the goal. (Nobody thinks the balloons on the cars at the car dealership look good but statistics prove that balloons sell cars.) Then, triggering someone’s curiosity, which is more where the copy comes in. (You can increase your click count with this one weird trick!)
You’re subject to it every bit as much as me or anybody else, but for whatever reason, we have different triggers than the Mr. Beast crowd. People that think they’re immune to it after having it pointed out to them are likely just less aware than most how their emotions are being manipulated by things they don’t even consciously perceive. Sales guys love people like that.
You’re subject to it every bit as much as me or anybody else, but for whatever reason, we have different triggers than the Mr. Beast crowd. People that think they’re immune to it after having it pointed out to them are likely just less aware than most how their emotions are being manipulated by things they don’t even consciously perceive. Sales guys love people like that.