Comment by catapart

Not a great regulatory move, in my opinion. But I really wish ad companies would implement this rule across the board. If you can't sell me on your ad in 5 seconds, it's unlikely you can sell me on your product in 15 or 30 seconds. And if your product is of any interest to me whatsoever, I'm happy to continue watching the ad. I sit through movie trailers and tech ads all the time, even with an option to skip. But I have no use for seeing the entire Dawn dish soap's aw-shucks, faux-folksy ad play out. In five seconds, you can remind me that dawn exists, fulfilling the main purpose of the ad, and I can get on with the content I'm actually interested in.