To zoom in on how toxic the brand has become, look at the European market. Sales were down 71% in Sweden and 66% in France for 2025[1], despite ~35% growth in European EV sales. The only "bright spot" was Norway, but that's partly because EVs increased to 96% of sales there (vs ~25% in Europe.)
https://www.detroitnews.com/story/business/autos/2026/01/02/...