> They were Amazon before Amazon, but just didn’t realize it.
They did realize it (well, they obviously didn’t have Amazon as a reference, but...). And they enjoyed it for a long time. But, as has happened many times to firms very successful in one set of conditions, they failed to adapt to changing conditions.
They did realize it (well, they obviously didn’t have Amazon as a reference, but...). And they enjoyed it for a long time. But, as has happened many times to firms very successful in one set of conditions, they failed to adapt to changing conditions.