Throwing up hands and saying: internalizing the externalized cost is "ridiculously expensive" is not proof it doesn't work.
The examples of the a la carte exercise brands referenced (SoulCycle, etc) are quite ineffective arguments -- those are successful businesses with loyal, high retention users because they provide specific, high value products to the users.
The examples of the a la carte exercise brands referenced (SoulCycle, etc) are quite ineffective arguments -- those are successful businesses with loyal, high retention users because they provide specific, high value products to the users.