I'm often so flustered to be interrupted by yet-another-marketing-modal that I will just close the tab and abandon whatever task, or purchase, I was undertaking. They are actively harmful to my holistic state-of-mind and make me into a more agitated and cynical user of the web.
Who are the people who decided this is how 90% of web pages should act, and how did they win? Do so many people really sign up for newsletters when prompted?
Who are the people who decided this is how 90% of web pages should act, and how did they win? Do so many people really sign up for newsletters when prompted?