I get where you are coming from, and have put some thought into it.
I built the site over 20 years ago, and while it was fun to make, I wouldn't have maintained it this long if is was costing me every month.
I've tried to minimize the intrusiveness: I disabled the pop-up and interstitial ads and I don't serve anything different to people with ad-blockers. And I've stuck with Google Adwords, despite requests from all sorts of questionable alternatives.
I'm not sure about the future: bots are causing all sorts of trouble, and the ad revenue is trending down and is now less than break even.
I built the site over 20 years ago, and while it was fun to make, I wouldn't have maintained it this long if is was costing me every month.
I've tried to minimize the intrusiveness: I disabled the pop-up and interstitial ads and I don't serve anything different to people with ad-blockers. And I've stuck with Google Adwords, despite requests from all sorts of questionable alternatives.
I'm not sure about the future: bots are causing all sorts of trouble, and the ad revenue is trending down and is now less than break even.