I think the author intended the title to be,
"Google Ads is dead, Where do I promote my business now?"
When I hear "Google" I assume search, oof (sigh of relief).
They mention running ads on tiktok or instagram but no mention of youtube ads...
Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful.
So my next steps would be,
Reddit Ads
Youtube Ads
Instagram Ads
Increase AI Visiblity
[Edit: Added Instagram Ads, from a different comment]
"Google Ads is dead, Where do I promote my business now?"
When I hear "Google" I assume search, oof (sigh of relief).
They mention running ads on tiktok or instagram but no mention of youtube ads...
Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful.
So my next steps would be,
[Edit: Added Instagram Ads, from a different comment]