When I worked at Amazon on the Kindle Special Offers team (ads on your eink Kindle while it was sleeping), the first implementation of auto-generated ads was by someone who didn't know that properly converting RGB to grayscale was a smidge more complicated than just averaging the RGB channels. So for ~6 months in 2015ish, you may have seen a bunch of ads that looked pretty rough. I think I just needed to add a flag to the FFmpeg call to get it to convert RGB to luminance before mapping it to the 4-bit grayscale needed.
When I worked at Amazon on the Kindle Special Offers team (ads on your eink Kindle while it was sleeping), the first implementation of auto-generated ads was by someone who didn't know that properly converting RGB to grayscale was a smidge more complicated than just averaging the RGB channels. So for ~6 months in 2015ish, you may have seen a bunch of ads that looked pretty rough. I think I just needed to add a flag to the FFmpeg call to get it to convert RGB to luminance before mapping it to the 4-bit grayscale needed.