While your objection is technically correct it can still be useful (ie simple, straightforward, etc) to phrase things in terms of a goal. Since a goal (pursued by an intelligent being) and optimization pressure (a property of a blind process) are approximately the same thing in the end. In other words, Anthropomorphization can be useful despite not being true in a literal sense.
Certainly this can be misleading to the layman. The term "observer" in quantum mechanics suffers similarly.
Certainly this can be misleading to the layman. The term "observer" in quantum mechanics suffers similarly.