There are all sorts of other things that don't show up on a spec sheet so easily that Framework isn't competitive on.
It has a diving board trackpad, significantly worse speakers, no zonal dimming on the display (comparing to MacBook Pro, which higher end specs of the Framework cost as much as), general poor body rigidity, an aggressive fan curve that ramps up audibly on short loads (the Air doesn't even have a fan and the Pro can handle a couple mins of all-core 100% load without becoming audible), etc etc.
As much as I dislike Apple's business practices it's undeniable that other vendors are generally selling significantly cheaper feeling devices at the same price point. These are not niche things, you feel the cheapness on the Framework with every touchpad click, short bursty CPU task, HDR video, audio playback, heck even picking it up off the desk.
It has a diving board trackpad, significantly worse speakers, no zonal dimming on the display (comparing to MacBook Pro, which higher end specs of the Framework cost as much as), general poor body rigidity, an aggressive fan curve that ramps up audibly on short loads (the Air doesn't even have a fan and the Pro can handle a couple mins of all-core 100% load without becoming audible), etc etc.
As much as I dislike Apple's business practices it's undeniable that other vendors are generally selling significantly cheaper feeling devices at the same price point. These are not niche things, you feel the cheapness on the Framework with every touchpad click, short bursty CPU task, HDR video, audio playback, heck even picking it up off the desk.