There is a big difference between paperbacks and TikTokification:
Paperbacks required authors to spend the same amount of time/effort to create content with a vastly expanded market and distribution mechanism.
TikTok and Insta created N creators to M consumers where N is nearly the same as M. Making the distribution channels bigger but effortless to create content doesn’t magically equate quality paperbacks with short form hummingbird-attention videos.
Paperbacks required authors to spend the same amount of time/effort to create content with a vastly expanded market and distribution mechanism.
TikTok and Insta created N creators to M consumers where N is nearly the same as M. Making the distribution channels bigger but effortless to create content doesn’t magically equate quality paperbacks with short form hummingbird-attention videos.