> I just don't get why these companies should be in the business of offering gift cards
If they're anything like Starbucks then they get the benefit of utilizing the unredeemed balances as temporary capital for investments. It's an interest free loan at their scale. Plus they get to keep the balance that people forget to redeem.
If they're anything like Starbucks then they get the benefit of utilizing the unredeemed balances as temporary capital for investments. It's an interest free loan at their scale. Plus they get to keep the balance that people forget to redeem.