Red Bull's marketing is impeccable. They started out with all the actionsport athletes and moved upstream to more mainstream, and I guess, more expensive sports (two Formula 1 teams, more soccer teams than I can count), while still doing these crazy things. From Parcours in Santorini, to Air Races all over the world. Seems like every crazy sporting event is sponsored by Red Bull.
I think these have allowed them to be still seen as "hip" and not just selling sugar water like Coca Cola.
Red Bull's marketing is impeccable. They started out with all the actionsport athletes and moved upstream to more mainstream, and I guess, more expensive sports (two Formula 1 teams, more soccer teams than I can count), while still doing these crazy things. From Parcours in Santorini, to Air Races all over the world. Seems like every crazy sporting event is sponsored by Red Bull.
I think these have allowed them to be still seen as "hip" and not just selling sugar water like Coca Cola.