> I know this is an unpopular opinion here, but I get a lot more value out of targeted social media ads than I ever did billboards or TV commercials. They actually...show me niche things that are relevant to my interests, that I didn't know about. It's much closer to the underlying real value of advertising than the Coca-Cola billboard model is.
You are describing two different advertising strategies that have differing goals. The billboard/tv commercial is a blanket type that serves to foster a default in viewers minds when they consider a particular want/need. Meanwhile, the targeted stuff tries to identify a need you might be likely to have and present something highly specific that could trigger or refine that interest.
You are describing two different advertising strategies that have differing goals. The billboard/tv commercial is a blanket type that serves to foster a default in viewers minds when they consider a particular want/need. Meanwhile, the targeted stuff tries to identify a need you might be likely to have and present something highly specific that could trigger or refine that interest.