The F-150 is in one of the markets I think ev's will take over first (small commercial vehicles) but it just was not the right vehicle to start with. To expensive, even when the tax incentives were still a thing, and Ford suffers from having corrupt dealers taking a large cut on top of that. So you are selling to either the top 5% or bigger businesses.
If you are a top 5% buying this you want it to tow your expensive toy somewhere which ev's suck at currently or you want it to drive to "insert outdoorsy vacation destination", which means long distance in a remote area with few charging stations. So not a great sell.
If you are a bigger business I think this probably makes sense in some cases. You aren't dealing with the maintenance of an ICE, you can keep it "running" inside a building, it can provide on site power, probably has cost benefits in cities where the lack of emissions and noise is helpful. But the expensive really narrows down your customers. Many are also looking for range and towing, which doesn't help, and people that would show up for the ev part probably would be better off with a van.
If they had done a small e-transit, in the $30-35k range and sold it direct for actual msrp they would have had a much better chance at dealing with where we are now (high interest rate and low support for ev's).
If you are a top 5% buying this you want it to tow your expensive toy somewhere which ev's suck at currently or you want it to drive to "insert outdoorsy vacation destination", which means long distance in a remote area with few charging stations. So not a great sell.
If you are a bigger business I think this probably makes sense in some cases. You aren't dealing with the maintenance of an ICE, you can keep it "running" inside a building, it can provide on site power, probably has cost benefits in cities where the lack of emissions and noise is helpful. But the expensive really narrows down your customers. Many are also looking for range and towing, which doesn't help, and people that would show up for the ev part probably would be better off with a van.
If they had done a small e-transit, in the $30-35k range and sold it direct for actual msrp they would have had a much better chance at dealing with where we are now (high interest rate and low support for ev's).