Comment by mr_mitm

What do you think of Nvidia Shield? I haven't tried it, but I think it should also belong to 2). It's clearly much more expensive than a FireTV, but as you say it shouldn't be subsidized by ads. As an Android device it should be more open than an Apple TV. While I recognize the near flawless UI and high hardware quality of most Apple devices, I disagree with their "golden cage" or walled garden approach.