I think it's unfair to think that growing a small service or operating system to a billion users doesn't require innovation. The skills and requirements to grow a company from 1 to 1,000, 1,000 to 1,000,000, 1,000,000 to a 1,000,000,000 are going to be different. It makes sense to me that there are companies who specialize in growing companies of a particular size. And innovating around the problems of doing so.
How is youtube's recomendation system, automatic subtitles (including translation), or content id system not innovative? These were key technological improvements required for the service to grow to a massive size.
How is youtube's recomendation system, automatic subtitles (including translation), or content id system not innovative? These were key technological improvements required for the service to grow to a massive size.