Seems that this is apples modus operandi since the app store, their last "thing" they've made really.
Hype about self driving cars -> apple chases it with apple car -> investors pleased they kept up with the joneses -> apple car is behind or not good enough or whatever -> quietly cancelled -> investors pleased they culled the deadweight.
You can replace apple car with vision pro or soon apple intelligence and it will play out the same formula. Luckily it allows investors to profit.
Hype about self driving cars -> apple chases it with apple car -> investors pleased they kept up with the joneses -> apple car is behind or not good enough or whatever -> quietly cancelled -> investors pleased they culled the deadweight.
You can replace apple car with vision pro or soon apple intelligence and it will play out the same formula. Luckily it allows investors to profit.